Explore the Growing Relevancy of Big Data

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Most of us are now more than familiar with terms like Hadoop, Spark, MY-SQL, Hive, Cloud etc. We know there are at least 20 NO-SQL databases and a number of other Big Data solutions emerging every month. Today, data are accumulating at exponentially increasing rates. There are more than 100 hours of video uploaded to YouTube every minute, millions of images are uploaded to Facebook and Instagram. Big Data solutions are used to analyze this enormous amount of data.


Industries that are getting the most out of this amazing technology-

Several industries, such as financial services, telecom, retail and insurance, are among the leaders in collating, processing, and analyzing big data into reliable findings. Even more importantly, they have the ability to arrive at these insights in very quick, if not real-time. Generally, most organizations have several goals for adopting big data and Hadoop. While the primary goal for most organizations is to enhance customer experience, other goals include cost reduction, better-targeted marketing and making existing processes more efficient.

 Vital reasons behind adopting Big Data-

The central promise of Big Data, of course, is that it provides a new way to gain insights into the challenges businesses face every day. In the past, collecting and interpreting vast quantities of data was not feasible because the technologies that automate that process did not yet exist. Big data analytics is the process of examining large and varied data sets — i.e., big data — to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organizations make more-informed business decisions.


Companies use big data to better understand and target customers by bringing together data from their own transactions as well as social media data. Theoretically, any business can benefit from using big data to learn more about their strategic position and development potential, but some industries can obviously benefit more than others.

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